OrCam Technologies, a Jerusalem-based maker of artificial intelligence-based wearable devices to help the blind and visually impaired read texts via audio feedback, said Wednesday that soccer legend Lionel Messi has agreed to be the face of the company.

OrCam said the “partnership collaboration” with Messi is meant to increase awareness of the challenges faced by the blind and visually impaired community globally.

Messi is an Argentina-born football star who has spent his professional career with Barcelona, for which has won a club-record 33 trophies. He was ranked the world’s highest-paid athlete by Forbes in 2019. The 33-year-old requested a transfer from the club in August, soon after the club’s 8-2 defeat to Bayern Munich in the Champions League. However, he is reportedly staying on until the end of his contract in 2021, due to his $825 million release clause.

As part of the joint project, OrCam will arrange face-to-face meetings for visually impaired people from around the world with the soccer superstar, with Messi giving them OrCam’s MyEye device as a gift.

The device is a wireless, lightweight and compact computer, the size of a finger, that fits onto a pair of glasses. The AI-driven technology can discreetly read printed and digital text from any surface out loud to the device wearer. Newspapers, books, computer and smartphone screens, restaurant menus, labels on supermarket products, and street signs become accessible, OrCam said. Additional features offer also instant face recognition and identification of consumer products, colors and money notes, and there is a Smart Reading feature, launched in the US in July, that gives users the ability to use voice commands.

Read the full article at Times of Israel

Subscribe to start receiving FREE TORCH magazines from CUFI UK

Related Articles:

Islamic Jihad rockets killed more civilians in Gaza than Israeli airstrikes did

More innocent people in Gaza were killed by failed Islamic Jihad rockets than by Israeli airstrikes during Operation Breaking Dawn, according to a briefing by the commander...

Israel’s humanity and Hamas’s inhumanity

A key truth that we must all understand about the Israel-Palestinian conflict is the gulf between Israel and Hamas in their value of human life. In recent weeks we have had a...

Israeli strike kills PIJ terror leader in Gaza after week of threats against Israel

The Israel Defence Forces (IDF) have killed a commander of the Palestinian Islamic Jihad (PIJ) terrorist organisation based in the Gaza strip in a strike on Friday afternoon following...

Iran has made $44.7 billion in illegal oil sales since Biden took office

Iran’s illegal oil trade has boomed under the Biden administration, with the hardline regime selling more than $44 billion worth of its heavily sanctioned oil to malign regimes like...

Abbas is creating a dictatorship in the Palestinian Authority, new report finds

Palestinian Authority leader Mahmoud Abbas has implemented measures that could turn the P.A. into a dictatorship, according to a new report, published just two weeks before...

16 Month Scripture Calendar