A US judge on Monday rejected Ben & Jerry’s attempt to stop its parent Unilever Plc ULVR.L from allowing its ice cream to be sold in the West Bank (Judea and Samaria), which Ben & Jerry’s said undermined its values.

US District Judge Andrew Carter in Manhattan said Ben & Jerry’s did not deserve an injunction to halt ice cream sales and marketing because it did not show it would suffer irreparable harm, or that customers would be confused.

Ben & Jerry’s sued Unilever on July 5, saying the sale of its Israeli business to local licensee Avi Zinger violated the agreement under which Unilever bought the Burlington, Vermont-based company in 2000.

The sale came nearly a year after Ben & Jerry’s decided to end sales in the West Bank, saying it was “inconsistent” with the values and social mission it retained the right to promote.

Read the full story at Jerusalem Post

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