One of the UK’s most well-known brands is teaming up with an Israeli startup to deliver a better service to its online customers and stop them from being distracted by intrusive adverts.

On Monday, Marks & Spencer announced a deal with Namogoo, a pioneer of ‘Customer Journey Hijacking prevention’, to help protect customers using M&S.com.

Namogoo’s innovative software works by protecting visitors to a retailer’s website from unauthorised online adverts which can appear (usually through affiliate networks). These ads can divert customer attention to other websites leading to a poorer online customer journey and ultimately a decline in online conversion for the retailer a customer is shopping with.

Namogoo CEO Chemi Katz said, “Customer Journey Hijacking can impact up to 20% of site visits and divert valuable customers to competitors, which can have a huge impact on revenue. We are excited to bring our Customer Journey Hijacking prevention solutions to M&S to help them optimise their online experience for their millions of shoppers.”

David Han, Head of Digital Product for M&S said, “Namogoo will ensure that our shoppers have a more focused, distraction-free experience and we’re really pleased by the early results we’re seeing from implementing their solution.”

It is wonderful to see yet another British and Israeli partnership of an established British brand teaming up with the ingenuity of Israeli tech. Let’s hope the boycotters and Israel haters aren’t too upset…

FREE booklet:

Britain’s stand with Israel – 12 actions CUFI would like the UK to take

Related Articles:

Do not touch My anointed ones

“Do not touch My anointed ones, and do My prophets no harm.” (Psalm 105:15) It is very clear from the preceding text that this Psalm is referring to the Jewish people. The...

Trump, the Middle East bazaar, and why Christians must pray

This week President Trump has been making headlines as he is hosted by a number of Middle Eastern countries and is signing some incredible deals, some of which are with nations hostile...

Defending Israel means fighting for Britain and the Church

Christians United for Israel UK has a singular focus: Israel. We are defending Israel, both the people and the land, by standing upon the truth of the Bible. Israel may seem like a...

Britain and France are on a dangerous path concerning Israel

We are becoming increasingly troubled by the actions of our government in the UK. Interestingly, France and the UK appear to be on parallel paths when it comes to their anti-Israel agenda; from...

Iran-linked plot to target Israeli embassy is a reminder to BAN the IRGC

“Banning the IRGC would help disrupt the Iranian regime's ability to fund, recruit, and protect individuals and organizations within the UK, potentially preventing plots—such as the...

Subscribe to start receiving FREE TORCH magazines from CUFI UK