One of the UK’s most well-known brands is teaming up with an Israeli startup to deliver a better service to its online customers and stop them from being distracted by intrusive adverts.

On Monday, Marks & Spencer announced a deal with Namogoo, a pioneer of ‘Customer Journey Hijacking prevention’, to help protect customers using M&S.com.

Namogoo’s innovative software works by protecting visitors to a retailer’s website from unauthorised online adverts which can appear (usually through affiliate networks). These ads can divert customer attention to other websites leading to a poorer online customer journey and ultimately a decline in online conversion for the retailer a customer is shopping with.

Namogoo CEO Chemi Katz said, “Customer Journey Hijacking can impact up to 20% of site visits and divert valuable customers to competitors, which can have a huge impact on revenue. We are excited to bring our Customer Journey Hijacking prevention solutions to M&S to help them optimise their online experience for their millions of shoppers.”

David Han, Head of Digital Product for M&S said, “Namogoo will ensure that our shoppers have a more focused, distraction-free experience and we’re really pleased by the early results we’re seeing from implementing their solution.”

It is wonderful to see yet another British and Israeli partnership of an established British brand teaming up with the ingenuity of Israeli tech. Let’s hope the boycotters and Israel haters aren’t too upset…

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