Israeli directors Vania Heymann and Gal Muggia have won best visual effects at the MTV Music Video Awards for the music video to Coldplay’s “Up&Up”.
The Israeli artists worked with the visual effects company GloriaFX to make the video, which features surreal scenes such as synchronized swimmers in a teacup leaping off a diving board into a pool of puffy white clouds and a volcano popping popcorn.
Described by some as possibly the best music video of all time, the song from Coldplay’s “A Head Full Of Dreams” album has amassed over 75 million views on YouTube since being posted on May 16.
Chris Martin, the British band’s front-man, wasn’t shy at crediting the Israeli link, telling Radio 1, “It’s made by these Israeli guys. These young guys,” continued Martin. “I can’t believe that that’s our video. If that was someone else’s video, I’d be so jealous.”
The “Up&Up” video, with its turtle swimming through a New York City subway station and a baby crawling across the wing of small airplane, was described by the Metro UK as “brilliantly weird.”
The single also achieved its highest charting position globally in Israel, where it went to number one.
WATCH how the music video was made: